The Business of Creativity

Houchin Consulting PLLC

Vote For My Manifesto Proposal at

Posted on | October 21, 2007 | No Comments

Vote for my “No Lame Names” Manifesto proposal on!

Here’s the text of the proposal:

As a designer, the biggest branding hurdle I faced was the “lame name.” As a trademark lawyer, the hurdle has just gotten taller. This manifesto focuses on the overlap between creativity and trademark law in the branding process. No multi-million dollar market research needed. This is a practical in-the-trenches look at naming a new product, service, or business to create the best possible combination of creative and trademark strenght. Don’t be lame. Vote for this manifesto!


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