The Business of Creativity

Houchin Consulting PLLC

The Foolproof 5

A Foolproof 5-Step System to Attract Perfect Clients “It’s Foolproof!” “I think you’re nuts.” –       Finding Nemo Are you attracting the type of clients you want? I’m surprised at how many lawyers and non-lawyers answer “no” because it’s really not that hard to do. It seems that not a week goes by when I’m not […]

FTC, GEP, & Market Research

What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.” So, what’s the problem? The problem […]

New Rules: Endorsements & Testimonials in Marketing

If you’re a marketer, you need to understand the new rules about endorsements and testimonials that go into effect December 1, 2009. This is a fairly long post, and it doesn’t hit on all the issues, but it should give you  an overview of what you need to think about. If you want a printer-friendly […]

Lawyers & Elevator Speeches

The fine folks at the Colorado Bar Association shared this short clip from my Fuel the Spark: 5 Guiding Values for Success CLE presentation in March with The Learned Lawyer Website. This clip is really more of a marketing hint than a legal ethics or law practice hint and is worth thinking about no matter […]

WordPress Workshop at Executive Center.

From Viveka @ The Executive Center in Old Town: Kevin Houchin teaches TEC friends and members how to utilize WordPress. You gotta love Synchronicity!!! So I was emailing my LinkedIn buddy, uberpreneur Braun Minchner, and we were both talking about how we like these blogsites that look and act like websites.  And as incredibly talented […]

  • Tags

  • Archives