The Business of Creativity

Houchin Consulting PLLC

Roctober TM

Posted on | October 23, 2007 | No Comments

Colorado Rockies try to register the trademark for “Rocktober”

I’m not a big baseball fan. I like GOING to games, having a beer, eating sunflower seeds, smoking a cigar if it won’t get me kicked out. But watching a game on TV isn’t my normal way to spend time – until there’s something actually on the line, like playoffs and the World Series.

To be fair, I don’t watch tennis or golf or NBA basketball until major championships are on the line.  I love watching any sport when the top players are playing for the top spot.

And, I live in Colorado.  So, while I normally root for the Rockies against everyone except the Royals (KC was the closest pro baseball team to my childhood hometown of Gravity, Iowa), this year rooting for the Rockies is way more fun.

But registering the TM on “Rocktober” seems greedy and pretentious to me.  Yes, there’s a lot of money on the line, but can’t the Rockies Organization limit their grasp to licensed stuff that use the logo and try to maximize their good-will with fans rather than take an extra cut?  It just feels wrong.  I understand it, but it feels wrong.

Sometimes Copyright and Trademark infringement = great PR and consumer good-will.


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