No Lame Names (FREE) talk in Fort Collins
Posted on | February 26, 2010 | No Comments
Refresh NoCo Power Lunches begin in March
Thursday, March 11th, 12 Noon to 1pm
Art Lab Fort Collins, 239 Linden St. (next to Cozzola’s Pizza)
Grab Your Brown Bag Lunch and join your marketing, design, and web friends for an informative yet entertaining lunch learning session:
Kevin Houchin, Creative Business Lawyer, presents the first in this series:
No Lame Names.
Help yourself and your clients create brands for their companies, products, or services that will be both MARKETABLE and PROTECTABLE.
Before going to law school Kevin was a graphic designer. He wasn’t one of those people who would just buy a Mac and some software from Adobe and then call himself a designer.He spent 4 years at a top university and have a BFA in Graphic Design. He started his career in the design department of a Fortune 500 company and then built an Art Department in a small advertising agency. He built his own design studio, worked as Vice President of Marketing and Internet for a retail software company, and finally provided large-scale branding and communications consulting for colleges and universities all across the United States.
Kevin has designed dozens of logos and branding systems and supervised the design and implementation of dozens more.
The hardest part of those jobs: lame names.
This session walks you through the discussions Kevin has had with his clients. If you attend the session and then follow the steps in his FREE ebook (available free at www.houchinlaw.com – just input your email address) you will understand how to help yourself and your clients create brands for their companies, products, or services that will be both MARKETABLE and PROTECTABLE. It’s not easy. It can be frustrating, but the right name is the hub of your brand and few businesses or products will succeed in today’s market without a great name.
Tags: branding > creative business > No Lame Names > Trademark
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