Archive for November, 2009


On Recognizing Your Life’s Purpose.

Today is the first Sunday of Advent. This is the beginning of the season where we of the Western tradition begin to reflect and celebrate the light (wisdom, power, spirit) of the divine being manifested in humans. A few years ago I felt inspired to write an essay on the topic of Advent and Christmas, […]

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Site Compliant Trust Seal Graphic

For those of you on the mailing list the trust seal graphic that displayed in your email message goes gray and says “status unknown” because the trust seals may only be used on the domain name registered to the trust seal in our Site Compliant trust seal system. If the code is used outside of […]

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FTC Compliance: Blogger Disclosure System

As most of you know by now, I’ve been very busy since the new FTC Rules regarding the use of testimonials and endorsements in advertising were released on October 5th. Remember those rules become effective next Tuesday, December 1, 2009. I’ve been doing Webinars, Blogtalkradio shows, phone interviews, magazine interviews (no TV appearances yet, but […]

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Big Day, Big Week

It’s a big day and a big week for me. Tonight my friend and marketing partner Joel Comm and I are launching the FTC Toolkit and Site Compliant system tonight on a Webinar (sign up here) to help people become and remain compliant with the new FTC rules and guidelines for use of testimonials and […]

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Major Announcement! New FTC Toolkit and Site Compliant program – Webinar

As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials.  Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE! I’ll be […]

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