FTC Compliance: Blogger Disclosure System
As most of you know by now, I’ve been very busy since the new FTC Rules regarding the use of testimonials and endorsements in advertising were released on October 5th. Remember those rules become effective next Tuesday, December 1, 2009. I’ve been doing Webinars, Blogtalkradio shows, phone interviews, magazine interviews (no TV appearances yet, but […]
Target Rich Environment
My friend Joel Rothman posted the following discussion relating to the FTC’s attitude toward the new rules regarding deceptive advertising in the context of endorsements and testimonials. This is seriously important stuff for everyone that uses testimonials in their marketing – which is everyone. So, PAY Attention! … Then Vladeck (speaking of David Vladeck, Director […]
New Rules: Endorsements & Testimonials in Marketing
If you’re a marketer, you need to understand the new rules about endorsements and testimonials that go into effect December 1, 2009. This is a fairly long post, and it doesn’t hit on all the issues, but it should give you an overview of what you need to think about. If you want a printer-friendly […]