Posts Tagged ‘Site Compliant’


FTC, GEP, & Market Research

What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.” So, what’s the problem? The problem […]

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Site Compliant Trust Seal Graphic

For those of you on the mailing list the trust seal graphic that displayed in your email message goes gray and says “status unknown” because the trust seals may only be used on the domain name registered to the trust seal in our Site Compliant trust seal system. If the code is used outside of […]

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FTC Compliance: Blogger Disclosure System

As most of you know by now, I’ve been very busy since the new FTC Rules regarding the use of testimonials and endorsements in advertising were released on October 5th. Remember those rules become effective next Tuesday, December 1, 2009. I’ve been doing Webinars, Blogtalkradio shows, phone interviews, magazine interviews (no TV appearances yet, but […]

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Major Announcement! New FTC Toolkit and Site Compliant program – Webinar

As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials.  Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE! I’ll be […]

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