Alchemy of Ideas
— Here’s a little video on the Alchemy of Ideas. Hopefully this will shed some light on why Intellectual Property law does not care about your idea – only what you’ve DONE with your idea to bring it into the word and share it with the rest of us. Granted, I still have a lot […]
Joint Works (copyright)
No, we’re not talking about creativity that originates from prison. Nor are we talking about helping a bud roll one. — We’re talking about when at least two people work together on a creative project. — Unfortunately, “inadvertent” joint authorship happens all the time. Here’s the analysis: 1. A work is “jointly authored” automatically upon […]
No Lame Names (FREE) talk in Fort Collins
Refresh NoCo Power Lunches begin in March Thursday, March 11th, 12 Noon to 1pm Art Lab Fort Collins, 239 Linden St. (next to Cozzola’s Pizza) Grab Your Brown Bag Lunch and join your marketing, design, and web friends for an informative yet entertaining lunch learning session: Kevin Houchin, Creative Business Lawyer, presents the first in […]
FTC, GEP, & Market Research
What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.” So, what’s the problem? The problem […]
Major Announcement! New FTC Toolkit and Site Compliant program – Webinar
As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials. Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE! I’ll be […]
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