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Archive for the ‘Arts Law’ Category


Trademark Infringement & Brand Launch

- Comments Welcome.
Get the free “No Lame Names” ebook by entering your email address at the right (Middle column, just under the video over there…). It’ll automatically redirect your browser to the PDF or start a download.
Have a great weekend.

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Alchemy of Ideas


Here’s a little video on the Alchemy of Ideas.  Hopefully this will shed some light on why Intellectual Property law does not care about your idea – only what you’ve DONE with your idea to bring it into the word and share it with the rest of us.
Granted, I still have a lot of improvement [...]

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Joint Works (copyright)

No, we’re not talking about creativity that originates from prison.
Nor are we talking about helping a bud roll one.

We’re talking about when at least two people work together on a creative project.

Unfortunately, “inadvertent” joint authorship happens all the time.
Here’s the analysis:
1.  A work is “jointly authored” automatically upon its creation if:
1) two or more [...]

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Major Announcement! New FTC Toolkit and Site Compliant program – Webinar

As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials.  Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE!
I’ll be leading [...]

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Target Rich Environment

My friend Joel Rothman posted the following discussion relating to the FTC’s attitude toward the new rules regarding deceptive advertising in the context of endorsements and testimonials.  This is seriously important stuff for everyone that uses testimonials in their marketing – which is everyone.  So, PAY Attention!
… Then Vladeck (speaking of David Vladeck, Director of [...]

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