No Lame Names (FREE) talk in Fort Collins

Archive for the ‘Event’ Category

No Lame Names (FREE) talk in Fort Collins

By Kevin Houchin on Friday, February 26th, 2010 | No Comments

Refresh NoCo Power Lunches begin in March Thursday, March 11th, 12 Noon to 1pm Art Lab Fort Collins, 239 Linden St. (next to Cozzola’s Pizza) Grab Your Brown Bag Lunch and join your marketing, design, and web friends for an informative yet entertaining lunch learning session: Kevin Houchin, Creative Business Lawyer, presents the first in [...]

FTC, GEP, & Market Research

By Kevin Houchin on Tuesday, December 15th, 2009 | No Comments

What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.” So, what’s the problem? The problem [...]

Big Day, Big Week

By Kevin Houchin on Monday, November 9th, 2009 | 2 Comments

It’s a big day and a big week for me. Tonight my friend and marketing partner Joel Comm and I are launching the FTC Toolkit and Site Compliant system tonight on a Webinar (sign up here) to help people become and remain compliant with the new FTC rules and guidelines for use of testimonials and [...]

Major Announcement! New FTC Toolkit and Site Compliant program – Webinar

By Kevin Houchin on Thursday, November 5th, 2009 | 1 Comment

As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials. Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE! I’ll be [...]

TM & Copyright for Creative People – Free Webinar

By Kevin Houchin on Monday, June 15th, 2009 | No Comments

I’ve been asked a few times over the last few days to repost the links to the copyright and trademark webinars I did for Morgan James Publishing back in January. These programs are tailored to the needs of authors, but the concpets and laws are the same for anyone in creative business. Here are the [...]

Archive for the ‘Event’ Category