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Major Announcement! New FTC Toolkit and Site Compliant program – Webinar

By Kevin Houchin on Thursday, November 5th, 2009 | 1 Comment

As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials.  Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE! I’ll be [...]

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Target Rich Environment

By Kevin Houchin on Tuesday, November 3rd, 2009 | No Comments

My friend Joel Rothman posted the following discussion relating to the FTC’s attitude toward the new rules regarding deceptive advertising in the context of endorsements and testimonials.  This is seriously important stuff for everyone that uses testimonials in their marketing – which is everyone.  So, PAY Attention! … Then Vladeck (speaking of David Vladeck, Director [...]

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Flat Fee Membership Client Testimonial

By Kevin Houchin on Thursday, July 9th, 2009 | No Comments

… I also want to thank you for your time this week.  It was a huge relief that we are on the monthly payment plan.  We did not need to worry about the amount we would need to pay for our meeting and we were able to get great advice and keep our business on [...]

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Speaking Testimonial – Creative Business Expo – Denver

By Kevin Houchin on Tuesday, July 8th, 2008 | No Comments

— From: Brand, Kathleen W. – Department of Law Sent: Tuesday, March 11, 2008 10:02 AM To: White, Ginger – DOCA Subject: Expo feedback Hi, Ginger, This is the first year I attended the expo.  I think the idea is wonderful.  I hope it is a yearly event. I was present for 3 workshops, 2 [...]

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Speaking Testimonial

By Kevin Houchin on Tuesday, July 8th, 2008 | No Comments

“Kevin Houchin is the real deal.  Kevin’s stories are entertaining offering a message of hope and inspiration for lawyers and the legal profession.  I wholeheartedly recommend Kevin to any organization considering hiring a speaker.” Tim Batdorf, Past President, IAHL http://www.lawyerandself.com/

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