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Major Announcement! New FTC Toolkit and Site Compliant program – Webinar

By Kevin Houchin on Thursday, November 5th, 2009 | 1 Comment

As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials.  Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE! I’ll be [...]

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Target Rich Environment

By Kevin Houchin on Tuesday, November 3rd, 2009 | No Comments

My friend Joel Rothman posted the following discussion relating to the FTC’s attitude toward the new rules regarding deceptive advertising in the context of endorsements and testimonials.  This is seriously important stuff for everyone that uses testimonials in their marketing – which is everyone.  So, PAY Attention! … Then Vladeck (speaking of David Vladeck, Director [...]

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The kind of notes that make one’s day…

By Kevin Houchin on Saturday, October 24th, 2009 | 1 Comment

I received this note as feedback from the article I wrote to introduce the November issue of the ABA Young Lawyer Magazine which is dedicated to Creativity.  The article is titled “You’re Full of It!”  As soon as the ABA puts the issue online, I’ll post the article. Until then, they have exclusive first publication [...]

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New Rules: Endorsements & Testimonials in Marketing

By Kevin Houchin on Friday, October 9th, 2009 | 20 Comments

If you’re a marketer, you need to understand the new rules about endorsements and testimonials that go into effect December 1, 2009. This is a fairly long post, and it doesn’t hit on all the issues, but it should give you  an overview of what you need to think about. If you want a printer-friendly [...]

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Break from the Mold

By Kevin Houchin on Monday, July 13th, 2009 | No Comments

Article after article, survey after survey, we keep reading about how most lawyers are stressed, overworked, and dissatisfied with their careers.  Yet, in law school especially, we continue to receive the same career advice—join a law firm, follow ranks, work long hours, subscribe to the traditional way of doing things, and so on.  Fuel the [...]

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