The Value of Great Editors

As many of you know, I’ve been working on my next book. The working title is The Secrets of Creative Business.  My goal with the book is to integrate creativity, business, law, and spirit into one motivational and practical guide for people who have great ideas and want to make a living pursuing those ideas.

I finished the first draft of the manuscript a couple weeks ago. It’s about 100 pages single-spaced. In other words, it’s way too long.  🙂  I sent it off to a close friend who is also a great editor. She edited my previous two books and turned them both from OK to pretty dang good. I couldn’t have done it without her. She holds my feet to the fire and refuses to let me be lazy.

Well, she’s doing it again.  She called one section of my manuscript “crap” – and she’s right – I WAS being lazy that day. And, the subject of that day’s work is her area of professional expertise, so you can call that a perfect storm.

She also pointed out that my goal was to integrate creativity, spirit, law, and business – but that I had basically discussed each in separate sections. While I had integrated the four elements “between the covers” of the draft, I had not TRULY integrated the concepts. WOW!  That’s worth the price of admission folks, but it also comes with a cost. The cost is that to truly integrate the concepts, I’m going to have to reorganize the entire book. I’m going to have to rewrite the entire book.

Ugh!

I’ve been working on this book since February or March. I’ve been getting up at around 5am for most of that time in order to find the “space” to write. So, when Kari (editor) sent me her comments last night it wasn’t what I wanted to hear. I wanted to hear “this is GREAT! I’ll just make a few edits/corrections/tweeks and this will fly.” I wanted to have the book available by the end of September or Mid October. Well, that’s not going to happen now. My goal is now to have the book on Amazon and B&N by the end of November so that people can get the book as a holiday gift or as inspiration for 2010 goals. It has been one of MY 2009 goals to complete this book, and having this book available is a major milestone on the path to my 2010 goals and beyond.

What now?

I just printed the 100 pages of manuscript to a hard copy (used the back-side of previously printed paper of course).  I’ll let it sit for a while while I get some other writing done. I have some shorter articles and essays due for some publications around the country so I’ll focus on those and give my book a little “space between” to breathe. Then I’ll find some mental space and reorganize how I approach the content. Then I’ll start the re-write with a completely blank file. I’ll let what I’ve already written inform new essays, but I vow to not copy and paste anything, nor to just retype. The next version of the book will be a complete re-WRITE. It’ll be a second draft and a first draft combined into one document.

Hopefully it’ll go pretty quickly when I find the groove.

And, I can always use the “non-crappy” sections of the current draft as individual articles or blog posts.

Ultimately, the duty of the author is not to his/her ego, but to his/her message.  Kari firmly declared that I have not lived up to that duty with the current manuscript. She also let me know the message is worth the effort.

Great editors do that.

A Laugh is Worth a Buck.

As most of you know, my client InfoMedia created the most talked-about iPhone App ever – iFart. Earlier this year my client received a letter demanding $50,000 or they would sue InfoMedia over InfoMedia using the common phrase “Pull My Finger” in some of the marketing and public relations materials InfoMedia used to promote iFart. We decided that instead of paying the $50K for the bogus demand, we would file an action in Federal Court here in Colorado and ask a judge to rule that InfoMedia’s use was NOT a trademark infringement as suggested by the Pull My Finger folks. It caused a _ _ _ _ storm of public relations activity including mentions on NPR, CNN, and many other major media outlets.

Last night it was featured on The Daily Show.

What does all this prove? It proves that a laugh is worth at least a buck. iFart Mobile sells for $0.99 on the App Store. I don’t know the exact sales numbers, but I’m betting over 500,000 people have purchased the app by now.

A LAUGH IS WORTH A BUCK.

It also shows that when you become wildly successful with a creative endeavor, there is going to be something that comes along to complicate the success. In this case it was a competitor. It seems like there is always some price for success.

Here’s the segment: (evidently I’m not a “Real” lawyer… )  🙂

The Daily Show With Jon Stewart Mon – Thurs 11p / 10c
iFeud
www.thedailyshow.com
Daily Show
Full Episodes
Political Humor Joke of the Day

Flat Fee Membership Client Testimonial

I also want to thank you for your time this week.  It was a huge relief that we are on the monthly payment plan.  We did not need to worry about the amount we would need to pay for our meeting and we were able to get great advice and keep our business on track.  Thank you again for your enterpreneureal spirit in working this through for us and others.  I hope you will have others take you up on this plan to ensure the success of their business.

Sincerely,

Kari Koppes

Apparel Design Alliance, Inc.

2 of My Favorite Quotes

I’m doing some work on my next book and I keep coming back to a few of my favorite quotes. Here are a couple from the archives.

From “Inspire! What Great Leaders Do” by Lance Secretan:

We overuse the word “driven.” We want to be values-driven, customer-driven, mission-driven, market-driven, technology0driven, solutions-0driven, and self-driven. Perhaps this is why so many people are driven to drink, driven insane, or driven to distraction? Are Zen masters “driven”? Were Christ, Lao-Tzu, Confucius, Buddha, or Mother Teresa “driven”? Is being driven part of the problem rather than part of the solution? What would it look ilie if we were customer-inspired? Or market-inspired? Or values-inspired? Or family-inspired? Wouldn’t anyone rather be inspired than driven? There is a greater sacredness and inner beauty associated with inspiration, the breath of God, compared to the manic style of the old story leader that causes us to be driven – and thus drained.

 

 

From one of my all-time favorite business books: “The Trusted Adviser” by Maister, Green, and Galford:

More value is added through problem definition than through problem answer.

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