TM & Copyright for Creative People – Free Webinar

I’ve been asked a few times over the last few days to repost the links to the copyright and trademark webinars I did for Morgan James Publishing back in January.  These programs are tailored to the needs of authors, but the concpets and laws are the same for anyone in creative business.

Here are the links:

Trademark & Branding

Copyright

Feel free to forward these links to any of your friends who might need the information.

If you would like me to do a similar session tailored to your group – give me a call at 970-493-1070 or drop me an email and we’ll work something out.

Trademarks on Facebook

If you own some trademarks, be sure to fill out this form on Facebook to make sure nobody else registers your mark as their Facebook Username (Vanity URL).

http://www.facebook.com/help/contact.php?show_form=username_rights

Thanks to Mari Smith for including this link in this post.

Practical (c) Fair Use Tips

I haven’t been blogging a lot lately because I’ve been focusing my writing time on my next book, working title: The Secrets of Creative Business. Yesterday I posted a tweet that I was working on the section of the book covering copyright “Fair Use” and was asked by a Facebook friend to share some practical tips.

Here are a few practical hints:

1. Always ask for permission if you’re using someone’s content.
2. If you don’t get permission, use a minimum of content from anyone else.
3. Give credit for what you use.
4. This is the big one: ADD value to the content you’re using from other people by examining it (criticism – see below) and applying their ideas and/or expression to your audience’s situation filtered through your expertise.

If you do this, you won’t have to lose a lot of sleep over what you’ve used because you will be making a great argument that you’re actually building the marketability of the other person’s work through your use of their content (see factor 4 below).

If you’re ripping someone’s content for its obvious stupidity, then be a bit more careful and talk with your lawyer.  🙂

Just in case you want to read the actual copyright fair use statute:

TITLE 17 > CHAPTER 1 > § 107
§ 107. Limitations on exclusive rights: Fair use

Notwithstanding the provisions of sections 106 and 106A, the fair use of a copyrighted work, including such use by reproduction in copies or phonorecords or by any other means specified by that section, for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research, is not an infringement of copyright. In determining whether the use made of a work in any particular case is a fair use the factors to be considered shall include—

  1. the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational purposes;
  2. the nature of the copyrighted work;
  3. the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and
  4. the effect of the use upon the potential market for or value of the copyrighted work.

The fact that a work is unpublished shall not itself bar a finding of fair use if such finding is made upon consideration of all the above factors.

Lawyers & Elevator Speeches

The fine folks at the Colorado Bar Association shared this short clip from my Fuel the Spark: 5 Guiding Values for Success CLE presentation in March with The Learned Lawyer Website.

This clip is really more of a marketing hint than a legal ethics or law practice hint and is worth thinking about no matter what business you happen to conduct.

Elevator Speech for Lawyers from The Learned Lawyer – CBA-CLE on Vimeo.

Protecting your IP in Joel Comm’s TopOne Report

I’m happy to be a guest author in Joel Comm’s TopOne Report on the topic of Innovation this month.  Here’s a copy of my article (PDF) – it’s a very brief primer on intellectual property for your innovative ventures.  You can also click through to Joel’s site and sign up for a free month of the newsletter yourself.

Enjoy.

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