Thoughts on Planning, Principles & Goals

I have a habit of living in the future. I make big plans. I break those big plans into big goals with realistic deadlines, then into smaller goals with even more realistic deadlines.

Most of the time I reach my goals.

But, I’ve rarely felt fulfilled by those achievements.

Being a rational, over-achieving, lawyer – the thing to do was obvious.

Dream up bigger goals with UNrealistic deadlines and WORK HARDER.

Obvious. Rational. Logical.

Duh.  I’m right, right?

Well, maybe not so much. Because when I create unrealistic goals and deadlines, and work even harder to find that fulfillment in achievement, I fall short.  So, no fulfillment in achieving the realistic goals and no fulfillment in falling short of the unrealistic goals. This cycle leads to some outward success, but leaves a void inside.

Maybe you’ve been there. Maybe you’ve felt that void.

Now, I’m REALLY good a this. I’ve been practicing for about 25 years. It’s what got me through college. It’s what motivated me to work hard and get promotions & bonuses. It’s what drove me to law school and whipped me into passing a couple bar exams. This process helped me start my own firm, borrow too much money to go after a few too many unrealistic goals, fall short and go through bankruptcy. The constant feeling that setting better goals and working harder to achieve them caused a lot of damage in my life and it also created some great stuff. I’ve done some good things and I’ve helped a lot of people. So, I’m unwilling to stop creating goals

But something has to change.

I think there will be three primary changes:

1. I will strive to set fewer rather than more goals. After 25 years, I’m realizing that putting less pressure on myself just MIGHT leave room for more happiness.

2. The goals I DO set will always include an open top – in the form of either “at least” or “or better.” For example: “Average monthly revenue will increase by AT LEAST 15% for 2011.” or “Average monthly revenue will increase by 15% in 2011, OR BETTER.” This will allow me to set realistic goals, but not get trapped into limiting thoughts.

3. I’ll strive to live by a set of core principles (or maybe my “Guiding Values” – Accept, Show Up, Pay Attention, Irons in the Fire, Stewardship) instead of rules and goals in an effort pay more attention to the EXPERIENCE and FEELINGS of the present moment instead of always sitting in the future goal.

However, I’m not comfortable feeling “rudderless” and just drifting along (although drifting downstream takes way less energy than trying to paddle against the flow). At least I’m not comfortable with that YET, although maybe it IS the secret to enlightenment and daily happiness & fulfillment – complete surrender and faith in God….

So, all of my principles must be themed around what I understand to be my purpose in life – the reason God put me on the planet.

My understanding of my purpose goes something along the lines of helping people reach their potential by fueling their inner spark of divinity through creativity – more specifically, creative business. I’m here to help people align who the are inside with what they do in the world. First people need to recognize their inner spark of divinity, then it’s time to share that spark with the rest of us. The sharing is the fuel. The sharing, in our culture, CAN take the form of a business venture. When people create businesses that are motivated by the inspiration to share who they are with the rest of us, it becomes easy to do the things entrepreneurs need to do.

Are these the answers for everyone? Probably not, they might not even be the answers for me. What I DO know is that what I’ve been practicing to become very good over the last 25 years hasn’t been the answer either and I’m getting tired of that same old story of not being fulfilled by my successes or failures, so I’m going to turn some pages.

How about you?

Leave a comment. I’d love to get more input on this line of thinking.

An Event You Shouldn’t Miss

You know I don’t do a lot of event promotion on the site, but when my friends Dawn Todd and Rikka Zimmerman told me about this I wanted to share.  Yes, I even wanted to sponsor – and DID sponsor through BOTH my law firm and The Space Between Center for Creative Spirit in Business.

This information IS that important.

A lot of people are waking up to “Conscious” Business, instead of just stumbling though business and life in the usual fog.

Conscious Business is a trend in business that’s getting a lot of attention.

Doing well by doing good.

The new discussion on the table is how are we consciously generating  business and what is the process of consciousness in business development?

Business as it has been done is just not working. . . and conscious business is more than  people, planet, profits and passion.

Dawn and Rikka will both be speaking at a single event here in Fort Collins next week.

August 4, 2010

9 am to 1 pm

Rikka will be speaking on the subject of Getting Out of Your Own Way and Dawn will be giving a talk on Conscious Business Development.

Rikka Zimmerman
Rikka Zimmerman

Rikka’s Background:

Rikka Zimmerman; author of  soon to be released “21 Secrets of the Universe” and Access Consciousness Facilitator is a world class leader in the consciousness movement. She is a gifted speaker and workshop facilitator domestically and internationally. Her work empowers, enlightens, engages, and inspires.

Dawn Todd
Dawn Todd

Dawn’s Background:

Dawn Todd is a Collaboration Strategist, a Client Attraction Expert, a Certified Coach  and CEO of Wildly Successful, Inc.  She is the creator of The Inside Edge , Founder of Wildly Successful Network and author of Make Money, Change the World – Conscious Business Development for Entrepreneurs and The Power of Positivity. She has been a small business owner for over 25 years.

Access Conscious Business


  • Learn the practice and structure of using consciousness in business
  • Expand your clients, income and business
  • Eliminate beliefs that prevent your success
  • Bring conscious business practice to ground for you and your company
  • Hands on, practical tools for  more sales,  better systems,  and conscious leadership in your organization

Conscious individuals transform business. Create a new framework for how business works!

RVSP NOW


Trademark Infringement & Brand Launch

– Comments Welcome.

Get the free “No Lame Names” ebook by entering your email address at the right (Middle column, just under the video over there…). It’ll automatically redirect your browser to the PDF or start a download.

Have a great weekend.

10 Basics of Services Marketing

I just met with a smart young attorney who is fresh out of law school and hanging his shingle. Like any service-based business, he was very concerned about how he’s going to attract the clients with whom he would love to work. Like I said, he’s smart.

Attracting clients is not just an issue for lawyers, it’s an issue for everyone – especially if you’re a service provider.

He’s doing his homework and asked me to share some ideas about how he should approach his target niche.

While this type of information is at the heart of the discussions we’re having as part of The Space Between Center lawyer mastermind groups (business law, estate planning, & collaborative/family law programs), I thought I’d share what I told this young man over coffee this morning.

Here’s what I suggested:

1.  Consolidate his knowledge of the target niche area of law into a short (say 20 pages) ebook that outlines the core issues his target clients should be thinking about.

2. Distill that ebook into a PPT presentation.

3.  Offer to give that presentation to as many groups in his target market as possible.  Free.  In person and via Webinar when he can.

4.  Constantly blog with short value-providing articles for his potential clients and use social media (twitter, facebook, linkedin, youtube) to build friendships and increase the number of people he’s helping with his blog.

5.  Break out sections of the ebook into blog posts and submit those post to other blogs/sites read by potential clients.

6.  Offer the full ebook as a free gift in exchange for people getting on his mailing list.

7.  Use the ebook and blog to qualify potential clients.

8.  Build a flat-fee engagement model to build relationships.

9.  Have a merchant accounts to take credit card payments.

10.  Tell clients that your initial consultation fee is rolled into the engagement if the potential client wants to engage, otherwise, it’s a fee of $XXX due at the end of the meeting.  He can always waive that if he wants, but it sets the expectation of value in the initial meeting and lets the tire-kickers move on to someone else for free advice.

These 10 elements work in every services business, not just for lawyers.

For the lawyers reading this:

If you’d like to learn more about how to attract more perfect clients to your practice using these approaches, you owe it to yourself, your clients, and your family to be on our informational call next Wednesday, May 19th at 2pm Eastern.  You can sign up for that call here. We’ll be sharing some tips and tricks and also giving you the details about how you can be part of The Space Between Center lawyer mastermind group.

The Space Between Center for Creative Spirit in Business Appoints Laura Lee Sparks as Chief Operating Officer.

SpaceBetween_logo_FA

FOR IMMEDIATE RELEASE

The Space Between Center for Creative Spirit in Business Appoints Laura Lee Sparks as Chief Operating Officer.

FORT COLLINS, Colorado – April 6, 2010 – The Space Between Center, LLC today announced the appointment of Laura Lee Sparks to the role of chief operating officer. Sparks, 41, will be responsible for the strategic operational leadership of The Space Between Center’s member services, events, and staff development. Sparks most recently served in a similar role for The Family Wealth Planning Institute where she helped build successful membership programs for attorneys and entrepreneurs. Sparks also maintains her own consulting practice.

“I am extremely excited to have Laura Lee join The Space Between Center’s executive leadership team, where our team and our members will benefit immensely from her experience, proven record of success, and passion for building professional membership and mastermind programs,” said Kevin Houchin, Founder of The Space Between Center. “Laura Lee is a master organizer and builder of efficient service models, not to mention her marketing expertise. Her skills will ensure an on-going commitment to members services that will help The Space Between Center implement our growing list of creative business initiatives.”

“I’m very happy to bring my experience in building membership programs and service systems to The Space Between Center,” says Sparks. “The Center’s current initiatives and future plans energize me. Serving entrepreneurs and the professionals who serve those entrepreneurs has been something I’ve loved in the past and The Space Between Center’s innovative approach to those goals is bound to make a difference in the world.”

Newly founded in March, 2010, The Space Between Center for Creative Spirit in Business is dedicated to helping people reach their full potential through entrepreneurism.

Contact Information:
The Space Between Center, LLC
970-493-1070
www.spacebetweencenter.org
support@spacebetweencenter.com