FTC, GEP, & Market Research

What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.” So, what’s the problem? The problem […]

Big Day, Big Week

It’s a big day and a big week for me. Tonight my friend and marketing partner Joel Comm and I are launching the FTC Toolkit and Site Compliant system tonight on a Webinar (sign up here) to help people become and remain compliant with the new FTC rules and guidelines for use of testimonials and […]