The Business of Creativity

Houchin Consulting PLLC

Target Rich Environment

My friend Joel Rothman posted the following discussion relating to the FTC’s attitude toward the new rules regarding deceptive advertising in the context of endorsements and testimonials.  This is seriously important stuff for everyone that uses testimonials in their marketing – which is everyone.  So, PAY Attention! … Then Vladeck (speaking of David Vladeck, Director […]

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