The Business of Creativity

Houchin Consulting PLLC

A little Blue Ocean

Read the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne. (Harvard Business School Press – 2005 – ISBN: 1-59139-619-0). It’s about innovation – a topic dear to my heart. In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. The authors studied buisness launches at […]


I’m tentatively planning a workshop for April 24, 2007 at the Fort Collins Chamber of Commerce.  There will be two stand-alone sessions: 9-12, and 12-3.  Right now, I’m planning on the first session focusing on the creative and legal issues relative to naming a new company, product, or service.  The second session would focus on […]


I have several ebooks I would like to publish.  I’m stating this in the blog so that any of you out there can help hold me to the pledge. Here are the working titles: Branding & The Law: Naming Your New Company, Product, or Service. Launching your Creative Business Marketing & Intellectual Property Copyright for […]

Scene Magazine – February 2007

Building Your Team © Kevin E. Houchin, Esq. I’m a fiercely independent guy. For the longest time I thought there was great honor in doing everything on my own, and I was right. However, I finally realized that my goals are bigger than the results I can achieve by myself. There is simply no way […]

Scene Magazine – March 2007

Negotiations © Kevin E. Houchin, Esq. Lots of folks, including many lawyers, dread confrontation and negotiation. Others relish the process. I choose to redefine “negotiation” as “problem-solving.” It makes a huge difference in my attitude, my clients’ attitudes, and the attitudes of the parties on the other side of the issue. If you do an […]

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