Branding and the Law Workshop Series

The first of my Branding and the Law Workshops will be held on April 24th at the Fort Collins Chamber of Commerce.

There will be two stand-alone workshops with a discounted price for people who attend both, as well as lunch for people who attend both workshops.

These are interactive workshops, so bringing your laptop with wireless capability is STRONGLY recommended.

The morning workshop will be:

No Lame Names: How to create a unique brand and strong trademark for your new business, product or service.

9am-12pm

$145.00

The afternoon workshop will be:

Kissing Toads: Marketing your left-brain products to right-brain people.

1-4pm

$145.00

You can attend both and get lunch for only $195.

You’ll also get copies of my new ebooks on the same titles. If you were to hire my to walk you through all this individually it would easily run more than $1,200.00, so the $195 price is a HUGE bargain.

The new Houchin & Associates Web site will launch in the next few days with a full seminar registration and secure credit card payment functionality. I’ve been mentioning these workshops and ebooks to people casually over the last few days and people keep saying “sign me up” – so I decided to post this entry and allow people to email or call 970.493.1070 to get put on the registration list even before the online registration begins.

Heck if you call or email before the site goes live (I’ll make another post then to be sure…!), I’ll give you another $20.00 off the full day, or $10.00 off each session.

H&A Update

We’re getting closer to the official launch of Houchin & Associates, PLLC. The finished print materials are starting to arrive.

The materials were designed by a great illustrator and designer on my team named Kurt Pfaff. Kurt also illustrated the portrait of me that I use for the masthead of the blog and for all my PR shots… Visit Kurt’s site here: http://www.kurtpfaff.com/

Here’s what the set of materials looks like, it includes a pocket folder, overview brochure, letterhead, business cards, envelopes, some #10-size cards, some invitation-sized cards, and some bookmarks.

(Click on the image for a better view…)

Print materials Thumbnail.

All the materials are being printed at my long-time favorite printer, Barnhart Press, in Omaha, Nebraska. As always, they’ve done a great job at a great price. Here’s their Web site: http://www.barnhartpress.com/

Workshop

I’m tentatively planning a workshop for April 24, 2007 at the Fort Collins Chamber of Commerce.  There will be two stand-alone sessions: 9-12, and 12-3.  Right now, I’m planning on the first session focusing on the creative and legal issues relative to naming a new company, product, or service.  The second session would focus on the legal and creative issues of marketing intellectual property.  My plan is for each session to be $150/person, or $200/person for the entire day.  Of course there will be handouts and reference material.  I’d like to incorporate some “workshop” aspects as well, so people come out with some tangible progress toward their goals.

Please shoot me some thoughts and feedback on the idea as comments…

eBooks

I have several ebooks I would like to publish.  I’m stating this in the blog so that any of you out there can help hold me to the pledge.

Here are the working titles:

  1. Branding & The Law: Naming Your New Company, Product, or Service.
  2. Launching your Creative Business
  3. Marketing & Intellectual Property
  4. Copyright for the Visual Artist
  5. Copyright for the Musican
  6. Copyright for the Filmmaker

I’m open to suggestions for others… just add your suggestions as comments to this post.

I’m still here…

Sorry I haven’t been blogging much lately.  I’ve been head-down with a BUNCH of new business formations, Trademark registrations, and some TM and contract litigation.  All this in addition to working on combining my law practice with my marketing and brand consulting.

It’s challenging to find the right words to quickly communicate the concept of a brand-consulting, graphic designing, marketing-communications, intellectual property, and business development law FIRM.  But, we’re doing it.  Watch for some announcements regarding that effort in the next couple of weeks.

If you happen to be in Denver on Saturday, March 3rd, check out the Building Creative Businesses Expo – it’s free.  I’m giving a couple presenations on the business of creativity and copyright for the creative person and business.

Here’s more info on that:

Building Creative Businesses ExpoSaturday, March 3, 2007

Registration: 9:00am
Expo: 10:00am – 4:00pmWellington E. Webb Municipal Building
201 W. Colfax Avenue, Court Street Entrance

The Building Creative Businesses Expo offers Denver’s creative community (e.g., artists, filmmakers, dancers, graphic designers, musicians, etc.) a “one-stop” opportunity to learn about the various City, non-profit and for-profit resources available to help grow and stabilize creative businesses. This is a free program.

Exhibitors will be located in the Atrium of the Webb Building and workshops will take place on the Second and Fourth Floors.