Today I was interviewed by a Senior Writer at the Chronicle of Higher Education about my research into Specialization in the Law School curriculum. I did a major project on that back in 2003 and nothing like it has been done since. You can find out about that over at my Wooden Pencil, Inc. site. The were also interested in the data I’ve gathered in the last 3 National Prospective Law Student Studies. It should be a nice article.
Category: Law School Consulting
Publishing Contract!
I just signed the publishing contract for Fuel The Spark: 5 Guiding Values of Success in Law School and Beyond. It will be published on Joel Comm’s Made Easy Publishing imprint of Morgan James Publishing.
I’ll have a release date soon.
Fuel the Spark: 5 Guiding Values for Success in Law School and Beyond
I’m getting ready to publish the first book in my 5 Guiding Values for Success series. The first is for law students (I know a little about what they’re going through). I just put up the new site for my books and speaking projects: KevinHouchin.com. The site is still under construction, and will be constantly, but you can take a look and read a sample chapter off the first book. If you’d like, you can also pre-order the book individually or in bulk by emailing me.
Fuel The Spark:
5 Guiding Values for Success in Law School and Beyond
Sample Chapter
February gone
Wow, February came and went without a blog post. Yes, it was a busy month. Several new clients started working with the firm. The first CSU “Innovation Month” set of programs were a great success and I was happy to give a couple of presentations – one on copyright and one on trademark.
We also conducted some major project including a national study of prospective law students through my higher-education marketing firm Wooden Pencil.
Moving up the mountain is proving to be a good change. I’ve got an office set up in the house and can now block some quality time to actually complete the work people are hiring me to do. Sometimes it feels like I run from meeting to meeting, so having a block of “work time” almost every day seems to be making things work more efficiently.
This week I give presentations on copyright and trademark in two venues. See the events calendar for details.
Magic Marketing Formula
At about 3:00am this morning, after the 2-year-old had climbed in bed and started staking his claim to “his” space by kicking me, my brain turned on. Most of the time, I hate it when this happens because I can’t get back to sleep. This morning I came up with something useful.
For a long time I’ve told marketing clients, especially in admissions marketing/higher education, that the goal was simple. We simply show the prospect other people who were happy with their decision to attend the institution in question. Specifically: “That person reminds me of me and they are obviously happy with their decision, so I think I’ll make the same decision and attend that school.”
What I realized this morning is that I’d hit on a simple formula for almost every marketing problem. It’s a syllogysm.
[Variable A: person, business type, situation, goal, etc.] is like me.
[Variable A] is [Variable B: happy, smart, sexy, rich, efficient, etc.] for having decided to [Variable C: buy the product, attend the school, invest in the company, hire the consultant, etc.].
Therefore, I should [Variable C], because then I will be/feel [Variable B].
The only hard part about this formula is filling in the three variables:
A: What NICHE are you targeting?
B: What EMOTION are you trying to connect with your product/service?
C: What RESULT are you promising?
Those three decisions are the most important decisions you’ll make in your marketing adventure.