The Business of Creativity

Houchin Consulting PLLC

Lawyers & Hypnotists…

Posted on | June 30, 2011 | No Comments

Last year I was invited to give a couple of presentations at The National Guild of Hypnotists Annual Conference.  You might wonder why an attorney would be presenting to hypnotists, but it’s really very simple—hypnotists are one more service profession trying to escape the bondage of the billable hour.

Like almost everyone who is tired of trading moments of their life for other people’s money, these professionals are creating products that can help people 24/7. In the hypnotherapy industry, this shows up as self-hypnosis audio, video, and written content. Hypnotists become specialists in a niche – “Experts” who are positioned as THE go-to person in their chosen area of passion.

Maybe you’re just like that.  Maybe YOU are trying to figure out how to align your passion—who you are as a person—with what you do to make a living.

Last year I presented on the topic of copyright to a standing-room-only audience at the conference. I also presented a talk on The Power of Acceptance in the context of discovering one’s authentic niche.  Both presentations received outstanding reviews, so the organizers asked me back this year for expanded offerings.  I’m happy to be attending again.

This conference is different.

This conference is dedicated to helping people get the full use of everyone’s primary asset – our mind.

This conference is full of fascinating programming.  There are usually 7 or 8 concurrent sessions happening for 3 days.  The program has something for everyone, so even if you’re not a hypnotist, you might strongly consider attending anyway.  Relative to most 3-day conferences, the registration is VERY inexpensive, only $395.00 for the full three days.  You can take a look at the program here. It’s EXTENSIVE.

This year I’ll be giving a 1-hour version of my No Lame Names: Trademark & Branding presentation on Friday, August 12th and a 2-hour version of my Alchemy of Creative Business: Copyright/Copywrong presentation on Saturday, August 13th.

The Bigger Opportunity

The bigger opportunity this year is a 2-day Workshop on August 15th & 16th tilted “How to Create a Highly Profitable Practice in Your Authentic Niche: Identifying & Creating Information Products and Services that Sell Themselves.”

Download the Session Flyer

This workshop is for ANYONE who wants to align who they are with what they do. The tuition is only $375 for the workshop ($50 less if you’re a full conference attendee).  During the two days I’ll be leading people through the processes of identifying one’s “Authentic Niche” and then outlining the process and developing a strategy for sharing one’s passion through business in order to become what I call an “Authentic Expert.”  We’ll be discussing business formation, business relationships, intellectual property (copyright & trademark), marketing, social media, branding, blogging, public relations, and speaking.

If you want to understand more about this workshop and get a few hints that you can implement right away, listen to this teleconference recording.

Download Free Teleconference Recording

I hope to see you at the conference.  Tell your friends. This workshop is open to anyone.

Click Here to register for the 2-Day Authentic Niche Workshop on August 15th & 16th.  It’ll be well worth the investment.

Finally, don’t worry – nobody will make you cluck like a chicken (unless you volunteer of course…).


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