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Archive for the ‘Business Development’ Category


10 Basics of Services Marketing

I just met with a smart young attorney who is fresh out of law school and hanging his shingle. Like any service-based business, he was very concerned about how he’s going to attract the clients with whom he would love to work. Like I said, he’s smart.
Attracting clients is not just an issue for lawyers, [...]

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Space Between Center Update – Lowering Fees, Adding Value

The leadership team at The Space Between Center for Creative Spirit in Business has been listening to our members, potential members, and friends. As a result, we’ve made some major changes.
Very quickly, those changes include:

Lowering membership fees.
Adding a program for family law attorneys.
Adding a program for estate planning attorneys.
Welcoming our first three “Fellows” to The [...]

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The Foolproof 5

A Foolproof 5-Step System to Attract Perfect Clients
“It’s Foolproof!”

“I think you’re nuts.”

-       Finding Nemo
Are you attracting the type of clients you want?
I’m surprised at how many lawyers and non-lawyers answer “no” because it’s really not that hard to do. It seems that not a week goes by when I’m not asked how I’ve [...]

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How NOT to get a job in a law firm.

I just received a resume and cover letter from a young attorney seeking employment in my firm.  I honestly don’t notice things like spelling errors because I can’t spell myself, but I’m sure the letter and resume were flawless technically.  I didn’t even read it that closely because the cover letter was addressed “Dear Sir [...]

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My Flat-Fee Model Gets the Attention of the American Bar Association

The clients of Houchin & Associates have been enjoying a novel (and very win-win) approach to working with a lawyer for almost a year now. The model is basically that clients sign on to a one-year agreement to work with the firm at a flat monthly fee which includes a list of the projects they [...]

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