FTC, GEP, & Market Research
What’s that title all about anyway!? If you’ve been paying attention, you know that as of December 1st, 2009 you can’t use your wonderfully true, but not typical (what I call “aspirational”) client testimonials in your marketing and advertising unless you clearly and conspicuously disclose “Generally Expected Performance Results.”
So, what’s the problem?
The problem is that [...]
On Recognizing Your Life’s Purpose.
Today is the first Sunday of Advent. This is the beginning of the season where we of the Western tradition begin to reflect and celebrate the light (wisdom, power, spirit) of the divine being manifested in humans. A few years ago I felt inspired to write an essay on the topic of Advent and Christmas, [...]
FTC Compliance: Blogger Disclosure System
As most of you know by now, I’ve been very busy since the new FTC Rules regarding the use of testimonials and endorsements in advertising were released on October 5th. Remember those rules become effective next Tuesday, December 1, 2009.
I’ve been doing Webinars, Blogtalkradio shows, phone interviews, magazine interviews (no TV appearances yet, but amazingly [...]
Big Day, Big Week
It’s a big day and a big week for me. Tonight my friend and marketing partner Joel Comm and I are launching the FTC Toolkit and Site Compliant system tonight on a Webinar (sign up here) to help people become and remain compliant with the new FTC rules and guidelines for use of testimonials and [...]
Major Announcement! New FTC Toolkit and Site Compliant program – Webinar
As many of you know, the Federal Trade Commission (FTC) issued new rules relative to endorsements and testimonials. Now, if you use endorsements and testimonials in your marketing (and every marketer worth their salt does) you could be fined thousands of dollars for “deceptive” advertising EVEN IF ALL YOUR TESTIMONIALS ARE ABSOLUTELY TRUE!
I’ll be leading [...]
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About Kevin
Kevin E. Houchin is an attorney, artist, teacher, author, and principal of
Houchin & Associates, P.C. , a copyright, trademark, arts & entertainment,
business development, and branding firm located in Fort Collins, Colorado.
To schedule Kevin for keynote speeches, workshops, or seminars, call 970-493-1070
or email
kevin.houchin@houchinlaw.com.
