Comments on: New Rules: Endorsements & Testimonials in Marketing http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/ Houchin & Associates, P.C. Tue, 17 Aug 2010 02:41:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Kevin Houchin http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-4005 Kevin Houchin Thu, 26 Nov 2009 09:49:13 +0000 http://houchinlaw.com/?p=468#comment-4005 Sorry for the delayed response. YES! These new rules apply to that situation. And, as experts, Doctors will be held to a higher standard of engagement than the average testimonial & endorsement. The "material connections" must be disclosed at conferences and in papers - even in patient consultations. Sorry for the delayed response.

YES! These new rules apply to that situation. And, as experts, Doctors will be held to a higher standard of engagement than the average testimonial & endorsement. The “material connections” must be disclosed at conferences and in papers – even in patient consultations.

]]> By: Tom http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3991 Tom Mon, 23 Nov 2009 18:57:36 +0000 http://houchinlaw.com/?p=468#comment-3991 kevin - thx for the summary. what about doctors -- does this rule change affect those who are taking roles as "advisors" or "consultants" to drug or equipment companies and promote these services on their website or elsewhere? Currently doctors do not have to tell patients of potential conflicts, but do announce these when presenting at medical conferences on when authoring papers. kevin – thx for the summary. what about doctors — does this rule change affect those who are taking roles as “advisors” or “consultants” to drug or equipment companies and promote these services on their website or elsewhere? Currently doctors do not have to tell patients of potential conflicts, but do announce these when presenting at medical conferences on when authoring papers.

]]> By: Kevin Lam http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3883 Kevin Lam Thu, 12 Nov 2009 05:33:26 +0000 http://houchinlaw.com/?p=468#comment-3883 Hahahaha, I said "product"! I meant rules! Jeez. I should get some sleep. Hahahaha, I said “product”! I meant rules! Jeez. I should get some sleep.

]]> By: Kevin Lam http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3882 Kevin Lam Thu, 12 Nov 2009 05:32:46 +0000 http://houchinlaw.com/?p=468#comment-3882 Very nice overview on the product. Here's a chance for us copywriters to write more sales copy without testimonials. It's good practice and will certainly make us better writers/marketers. Very nice overview on the product. Here’s a chance for us copywriters to write more sales copy without testimonials. It’s good practice and will certainly make us better writers/marketers.

]]> By: Karasma Media by Kara Smith » Blog Archive » Legal Marketers and Bloggers: The FTC’s New Regulations for Endorsements and Testimonials are Effective December 1, 2009 – FTC Toolkit Keeps You Informed http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3880 Karasma Media by Kara Smith » Blog Archive » Legal Marketers and Bloggers: The FTC’s New Regulations for Endorsements and Testimonials are Effective December 1, 2009 – FTC Toolkit Keeps You Informed Tue, 10 Nov 2009 19:14:15 +0000 http://houchinlaw.com/?p=468#comment-3880 [...] New Rules: Endorsements & Testimonials in Marketing [...] [...] New Rules: Endorsements & Testimonials in Marketing [...]

]]> By: Karasma Media by Kara Smith » Blog Archive » FREE one hour webinar on the FTC’s new Endorsement & Testimonial Regulations: Monday, Nov. 9th, 8:00 pm EST http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3877 Karasma Media by Kara Smith » Blog Archive » FREE one hour webinar on the FTC’s new Endorsement & Testimonial Regulations: Monday, Nov. 9th, 8:00 pm EST Mon, 09 Nov 2009 17:45:05 +0000 http://houchinlaw.com/?p=468#comment-3877 [...] New Rules: Endorsements & Testimonials in Marketing [...] [...] New Rules: Endorsements & Testimonials in Marketing [...]

]]> By: Big Day, Big Week : The Business of Creativity http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3874 Big Day, Big Week : The Business of Creativity Mon, 09 Nov 2009 15:30:12 +0000 http://houchinlaw.com/?p=468#comment-3874 [...] next morning the edited version of my essay came back and I posted it to my blog and shared it with Joel Comm to see what he [...] [...] next morning the edited version of my essay came back and I posted it to my blog and shared it with Joel Comm to see what he [...]

]]> By: Karasma Media by Kara Smith » Blog Archive » Legal Marketers, be aware of the new F.T.C. Rules regulating endorsements and testimonials Effective December 1st http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3867 Karasma Media by Kara Smith » Blog Archive » Legal Marketers, be aware of the new F.T.C. Rules regulating endorsements and testimonials Effective December 1st Thu, 05 Nov 2009 18:56:27 +0000 http://houchinlaw.com/?p=468#comment-3867 [...] New Rules: Endorsements & Testimonials in Marketing [...] [...] New Rules: Endorsements & Testimonials in Marketing [...]

]]> By: Kara http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3861 Kara Sun, 01 Nov 2009 21:01:18 +0000 http://houchinlaw.com/?p=468#comment-3861 Hi Kevin - Your post and our subsequent conversation generated a number of concerns I have about online communication regulations and legislation. In follow-up, I wrote an online article directed toward legal marketers and public relations professions, and other who guide their clients through the creation of their online content" entitled, "7 Sites that will keep Legal Marketers on their toes and up to speed with social media marketing rules" http://is.gd/4KmtV In it, I've included links to your website and book. Looking forward to more! Kara Hi Kevin –

Your post and our subsequent conversation generated a number of concerns I have about online communication regulations and legislation.

In follow-up, I wrote an online article directed toward legal marketers and public relations professions, and other who guide their clients through the creation of their online content” entitled,

“7 Sites that will keep Legal Marketers on their toes and up to speed with social media marketing rules”
http://is.gd/4KmtV

In it, I’ve included links to your website and book. Looking forward to more!

Kara

]]> By: James Holmes http://houchinlaw.com/2009/10/09/new-rules-endorsements-testimonials-in-marketing/comment-page-1/#comment-3845 James Holmes Fri, 23 Oct 2009 21:06:05 +0000 http://houchinlaw.com/?p=468#comment-3845 Kevin - Your appearance on the podcast today was very valuable and I have received tremendous feedback already. I am really looking forward to the participating in the project you referenced on the program and wish you continued success. There is a reply that can also be downloaded in MP3 format at my show page http://www.JamesHolmesRadio.com Have a blessed weekend! James Kevin -

Your appearance on the podcast today was very valuable and I have received tremendous feedback already. I am really looking forward to the participating in the project you referenced on the program and wish you continued success.

There is a reply that can also be downloaded in MP3 format at my show page http://www.JamesHolmesRadio.com

Have a blessed weekend!

James

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