Vote for my “No Lame Names” Manifesto proposal on Changethis.com!

http://www.changethis.com/proposals/1070

Here’s the text of the proposal:

As a designer, the biggest branding hurdle I faced was the “lame name.” As a trademark lawyer, the hurdle has just gotten taller. This manifesto focuses on the overlap between creativity and trademark law in the branding process. No multi-million dollar market research needed. This is a practical in-the-trenches look at naming a new product, service, or business to create the best possible combination of creative and trademark strenght. Don’t be lame. Vote for this manifesto!