Progress

We’re making progress on the launch of Houchin & Associates and the guidingvalue.com Web site. Yesterday, I received press sheets on the new presentation folder, stationery, and business cards. They all look great. I should have all the new print materials in my hands on Monday.

The Web site is coming together too. Hopefully, we’ll be able to launch it before the end of the day on Monday. There are some holes that we’ll need to fill in, but the bulk of the best information should be live.

The Web site will feature some “latest thinking” comments on other blogs about IP law, branding, and business development. You’ll also be able to check the events calendar for upcoming seminars, and you’ll be able to register for those seminars online of course. (Visa and Mastercard will be accepted…) :-)

Finally, I’ve drafted two ebooks that are in various stages of editing and design right now. As soon as those are ready, you’ll be able to purhcase and download those titles and future titles from guidingvalue.com. The first book is a workbook on naming new companies, products, and services. The second book is a workbook on marketing left-brain (high-tech) products to right-brain people. I’ve received good feedback on the drafts from people I respect saying the content is great. I hope you’ll think so too.






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